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After 50 years of serving the San Francisco real estate market, Hill & Co.'s reputation is one of uncompromising honesty and integrity. Yet, that message was being diluted by an unclear focus in all of their communications materials. The public had a vague awareness of the company but didn't know what made them special.
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We devoted our efforts to determining what differentiated them from the competition -- their unparallel knowledge and insight into the uniqueness of the City's extraordinarily diverse neighborhoods -- and visualizing that in a manner that reflects a half-century of trust between their agents and their clients...a trust that only the values of a family-owned business can inspire.
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