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Despite HIP Housing's proven track record of alleviating housing shortage problems in
San Mateo County, evidence of the organization's success was largely absent from its
communications pieces, and they lacked the recognition they truly deserved.
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We redesigned their identity and put a human face on the organization with
dozens of compelling photographs of their clients. We substantiated their success with facts
about what they've accomplished, and we educated their audiences about their innovative approach
to problem-solving.
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