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Within the context of a well-defined corporate brand system — one with a decidedly retail feeling — a sub-brand for the professional division was needed that would converge previously separate brands and present a cohesive approach to the professional accounting audience.
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We created a sub-brand system
that provides Intuit ProLine with
a unified visual appearance for
communicating with their Premier
Accountant customers in an appropriately polished and business-like manner — and in a way that meets their customers' expectations of Intuit.
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