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This high-profile conference needed to balance cultural sensitivity with Visa's exacting brand requirements. Our task was to create a distinctive identification system that would play a significant role in the success of the event and ultimately influence the development of Visa's redefined core brand identification system.
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Our involvement was two-fold: The creation of the theme graphics and communications materials that set the stage and shaped the expectations of the event's attendees, and the development and monitoring of a high-tech infrastructure -- a secure web site and hospitality database.
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