|
Visa has hundreds of cards that serve multiple purposes. Our task was to capture the significance or drama of each event or technological breakthrough while communicating Visa's brand positioning -- providing customers with the freedom to make things happen.
|
 |
We captured key imagery that expresses each card's unique purpose. For the Olympic and Rugby series, we featured real Olympic heroes, captured at pivotal moments of triumph and exaltation of the human spirit. For smart cards, we used monetary imagery to connote the card's value and to promote understanding of a new technology.
|
|
