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Visa Look, Tone, and Feel
The Smallest Details Serve the Larger Picture |
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Clarify. Systematize. Codify Visa's Look, Tone, and Feel (LTF) system for producing a consistent, unified image across all media, and in every corner of the globe.
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Provide the essential tools that ensure widespread implementation for every person within Visa to be more consistent in their visual and verbal expressions. A dynamic four-minute Flash presentation. An in-depth, interactive guidelines. A handy Quick Reference Guide. Each of these tools empowers every person to be a better ambassador of the Visa brand. That's because Visa knows -- and has always known -- that the more consistent they are in presenting their brand, the clearer the image becomes of exactly who they are.
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