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Few events are as spellbinding as the Olympic Games. We're intrigued and inspired by an athlete's unfathomable will to win. But how does one capture the spirit that fires one's imagination and keeps it alive, all within a tiny piece of real estate — that of a 2 x 3-1/2 inch plastic card, and communicate the unique nature of the Beijing 2008 Olympic Games.
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For a series of Visa-sponsored cards, we've maintained a careful balance of drama, determination, and star quality that only the Olympic Games can provide. Each card captures a small but exciting part of the passion and excitement coming in 2008—a drama that can be held in the palms of your hands, and a constant reminder of the dreams and aspirations of thousands of athletes.
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